Ultra Hero 500(ウルトラヒーロー500, Urutora Hīrō Go-hyaku) was a toyline created by Bandai, which consisted of 5.5 inch (14 cm) figures of Ultra Warriors. Each of the figures had a stamp on their left foot and were compatible with the DX Ginga Spark, Victory Lancer, X Devizer, and other related roleplay items.
The series was later rebranded as Ultra Hero Series(ウルトラヒーローシリーズ, Urutora Hīrō Shirīzu) with the Live Sign removed to reflect changes in the toyline, making it a spiritual successor of the discontinued original Ultra Hero Series toyline.
The Ultra Hero Series is also part of the Ultra Sofubi Series(ウルトラソフビシリーズ, Urutora Sofubi Shirīzu).
NOTE: Keep in mind that the wiki will mark these figures as Ultra Hero Series (500)/(2016) on their individual pages for specifications' sake.
When the Ultra Hero 500 series was first launched during the run of Ultraman Ginga in 2013, figures were priced at 500 yen each. Due to inflation and the rising costs of raw materials, price revisions have been made to the toyline over the years. The first price revision comes with the removal of the Live Sign and the transition to the Ultra Hero Series name.
↑Ultra Hero Series 96. Ultraman (ULTRAMAN: RISING) retails at 800 yen
Tags[]
Each Ultra Hero Series figure comes with a tag which has information on the character and its series number.
Like the Ultra Monster Series (2016), most tags of characters from before the New Generation era are depicted with on-set photos, while characters who debuted in the New Generation era are given tags with their character renders against a shared background specific to their shows.
It is to note that some of the Ultra Hero Series 2016 tags were further updated in 2020, featuring a character render in place of the on-set photo. One notable example is Ultra Hero Series 21 Ultraman Zero.
Ultra Hero Series 500 (Test Product)
Ultra Hero 500 (2013)
Ultra Hero 500 (2013) (Bandai Namco Asia)
Ultra Hero 500 (2015)
Ultra Hero X (with Cyber Card)
Ultra Hero X
Ultra Hero X (Bandai Namco Asia)
Ultra Hero Orb
Ultra Hero Orb (Bandai Namco Asia)
Ultra Hero Series (2016)
Ultraman Sofvi Series (Bandai Namco America)
Ultraman Sofvi Series (Ultraman: Rising) Collectible Card
Catalogs[]
Toy catalogs are occasionally given out at no cost at store fronts to promote the products of the latest Ultraman show. The toy catalog tradition dates back from the original Ultra Sofubi Series toyline and continues to this day.
In 2023, the Ultra Sofubi Series Complete Super Encyclopedia was published by Televi Magazine, featuring figures from the Ultra Hero Series line up to Ultraman Blazar.
Lineup[]
Standard Retail[]
Ultra Hero Series[]
1. Ultraman
2. Ultraseven
3. Zoffy
4. Ultraman Jack
5. Ultraman Ace
6. Ultraman Taro
7. Ultraman Leo
8. Ultraman Tiga Multi Type
9. Ultraman Gaia V2
10. Ultraman Agul V2
11. Ultraman Ginga
12. Jean-Nine
13. Astra
14. Ultraman Dyna Flash Type
15. Ultraman 80
16. Ultraman Cosmos Luna Mode
17. Ultraman Nexus Anphans
18. Ultraman Max
19. Ultraman Mebius
20. Ultraman Hikari
21. Ultraman Zero
22. Ultraman Nice
23. Father of Ultra
24. Ultraman King
25. Ultraman Saga
26. Tiga Dark
27. Ultraman Dark (SD)
28. Ultraman Victory
29. Ultraman Ginga Strium
30. Ultraman Ginga Victory
31. Shining Ultraman Zero
32. Ultraman Nexus Junis
33. Ultraman Cosmos Eclipse Mode
34. Ultraman Victory Knight
35. Ultraman X
36. Ultraman Exceed X
37. Glen Fire
38. Mirror Knight
39. Jean-Bot
40. Ultraman Orb Lighting Attacker
41. Ultraman Orb Emerium Slugger
42. Ultraman Geed Primitive
43. Ultraman Geed Solid Burning
44. Ultraman Geed Acro Smasher
45. Ultraman Zero Beyond
46. Ultraman Geed Magnificent
47 Ultraman Geed Royal Megamaster
48. Ultraman Geed Ultimate Final
49. Ultraman Orb Spacium Zeperion
50. Ultraman Orb Burnmite
51. Ultraman Orb Hurricane Slash
52. Ultraman Orb Thunder Breastar
53. Ultraman Orb Orb Origin
54. Ultraman Rosso Flame
55. Ultraman Blu Aqua
56. Ultraman Rosso Aqua
57. Ultraman Blu Flame
58. Ultraman Rosso Wind
59. Ultraman Blu Wind
60. Ultraman Rosso Ground
61. Ultraman Blu Ground
62. Ultraman Ruebe
63. Ultrawoman Grigio
64. Ultraman Gruebe
65. Ultraman Taiga
66. Ultraman Titas
67. Ultraman Fuma
68. Ultraman Taiga Photon-Earth
69. Ultraman Taiga Tri-Strium
70. Ultraman Reiga
71. Mother of Ultra
72. Ultraman Noa
73. Ultraman Belial (Early Style)
74. Ultraman Z (Original)
75. Ultraman Z Alpha Edge
76. Ultraman Z Beta Smash
77. Ultraman Geed Galaxy Rising
78. Ultraman Z Gamma Future
79. Ultraman Z Delta Rise Claw
80. Ultraman Trigger (Multi Type)
81. Ultraman Trigger (Power Type)
82. Ultraman Trigger (Sky Type)
83. Trigger Dark
84. Glitter Trigger Eternity
85. Trigger Truth
86. Ultraman Decker (Flash Type)
87. Ultraman Decker (Strong Type)
88. Ultraman Decker (Miracle Type)
89. Ultraman Decker (Dynamic Type)
90. Ultraman Blazar
91. Ultraman Blazar Firdran Armor
92. Ultraman Gaia Super Supreme Version
93. Strong-Corona Zero
94. Luna-Miracle Zero
95. Ultimate Zero
96. Ultraman (ULTRAMAN: RISING)
97. Ultraman Arc
98. Ultraman Arc Solis Armor
99. Ultraman Arc Luna Armor
100. Ultraman Arc Galaxy Armor
Ultra Hero Series EX[]
Ultraman Zero 10th Anniversary Set
Ultraman Ribut
Ultraman Great
Ultraman Joneus
Ultraman Powered
Ultraman Tiga 25th Anniversary Set
Ultraman Z Special Sofvi Set
Glitter Tiga
Andro Melos
Ultraman Regulos
Ultimate Shining Ultraman Zero
Yamada Denki Exclusive Ultraman Trigger Special Sofvi Set[1]
Amazon Exclusive New Generation Heroes SetGinga ~ Geed[2]
Toys"R"Us Exclusive New Generation Heroes SetR/B ~ Trigger[3]
Ultraman Dyna Flash Type Transformation Luminance Ver.
Ultraman Gaia (V2) Giant of Light Ver.
Ultraman Trigger Multi Type Stone Statue Ver.
Ultraman Tiga Multi Type Zeperion Beam Ver.
Ultraman Trigger Multi Type Zeperion Beam Ver.
Trigger Dark Kengo's Dream Ver.
Ultraman Dyna Glitter Ver.
Others[]
Initial Release[]
The first wave of Ultra Hero Series figures are typically released on an earlier date to promote the show before it begins. In some cases, these figures retail at a special discounted price before the standard retail stock comes in. The only exception is Ultra Hero Series EX Glitter Tiga, which has continued to retail at its initial price point. Prices listed below do not take Japanese goods tax into account.
Hero Time Limited Edition Sofubi Campaign(ヒーロータイム 限定ソフビキャンペーン): A giveaway campaign where participants could win DVDs of Ultra Heroes THE LIVE Acrobattle Chronicle 2016 / Ultraman Festival 2017 Special Price Set by sharing photos of selected limited edition sofvi figures with a special photo frame via the Hero Time Ultraman app.[5]
Ultra Sofubi 100 Figures Set Campaign(ウルトラソフビ100体セットCP): A Twitter campaign where participants were given until June 19, 2023 to follow the Bandai Toys Twitter account and retweet the post to stand a chance to win a set of 100 Ultra Sofubi Series figures. It was held to celebrate the opening of Tokyo Toy Show 2022.[6] The lucky winner was Twitter user @asaginosakura.[7]
Favorite Ultra Monster Sofubi Sharing Campaign(最推しウルトラ怪獣ソフビ投稿キャンペーン): A Twitter campaign where participants could stand a chance to win from one of three sofvi figure sets by sharing their favorite Ultra Monster sofvi figures with the relevant hashtags. The campaign was held from January 31, 2022 to commemorate Ultraman Chronicle D.[8]
New Generation Stars Broadcast Commemoration Follow & Retweet Campaign(ニュージェネレーションスターズ放送開始記念 フォロー&RTキャンペーン): A Twitter campaign where five lucky participants could win the New Generation Heroes Ultra Sofubi Set by following and retweeting the Bandai Toys Twitter account. The campaign was held from January 27, 2023 in conjunction with the broadcast of Ultraman New Generation Stars.[9]
Buy 3 & Get! Sofubi Outing Box Campaign(3体買ってゲット!ソフビおでかけボックスキャンペーン): A cardpaper box that also acts as a diorama can be obtained from stores nationwide with the purchase of any three products from the Ultra Sofubi Series. The campaign was held from February 23, 2024 to coincide with the release of Ultraman Blazar The Movie: Tokyo Kaiju Showdown.[10]
Every First Saturday of the Month is Ultra Sofvi Day! Campaign(毎月さいしょの土曜日はウルトラソフビの日キャンペーン): A campaign where customers can obtain special Ultra Sofvi Stickers(ウルトラソフビステッカー) with the purchase of Ultra Sofvi Series figures on the first Saturday of the month.[11]
Hero Time Limited Edition Sofubi Campaign
Ultra Sofubi 100 Figures Set Campaign
Favorite Ultra Monster Sofvi Sharing Campaign
New Generation Stars Broadcast Commemoration Follow & Retweet Campaign
Buy 3 & Get! Sofubi Outing Box Campaign
Every First Saturday of the Month is Ultra Sofvi Day! Campaign
Storage[]
Spark Dolls Bag(スパークドールズバッグ, Supāku Dōruzu Baggu): A convertible storage bag that can accommodate the Ginga Spark and up to 10 Ultra Hero/Monster 500 figures, or be unfolded into a diorama inspired by the Ultraman Ginga setting.[12]
Battle Field Box(バトルフィールドボックス): These are soft storage boxes for sofvi figures which can be unfolded into a battle field playmat.
Ultra Battle Storage Box(ウルトラバトルストレイジボックス): A hard plastic storage box for sofvi figures that can be unfolded into multiple landscapes. Comes with a Ultra Hero Series EX Glitter Tiga figure.
Spark Dolls Bag
Battle Field Boxes
Ultra Battle Storage Box
Trivia[]
In 2012, the Ultra Hero 500 toyline was first rolled out in test markets under the name Ultra Hero Series 500(ウルトラヒーローシリーズ500). The test products lacked Live Signs but had a white dot marking on their right feet.[13] It appears that only figures of Ultraman, Ultraseven, Ultraman Mebius, and Ultraman Zero were released as test products before the Ultra Hero 500 toyline was officially launched.[14]
One rare but known manufacturing defect in some Ultra Hero 500/X figures is that the Live Sign may be prone to peeling off due to a lack of adhesive.
The Ultraman Ginga product site originally teased a 35th Ultra Hero 500 figure after Ultra Hero 500 34 Ultraman Victory Knight, but this was shelved with the introduction of the Ultra Hero X toyline in 2015.
In 2017, Ultra Hero X 01 Ultraman X was re-released as Ultra Hero Series 35 Ultraman X after the rebranding of the Ultra Hero 500/X/Orb toyline.
The Bandai Indonesia releases of the Ultra Hero Series figures feature glossier paint (refer to Figure 1).
The Spark Dolls of Astra, Ultraman 80 and Ultraman Nexus Anphans were not restocked for a long time, even in Japan, which led people to believe that they were discontinued. This was evidenced in a promotional catalogue for the Ultra Hero Orb toyline; a spread of all the 500 series figures was made, however it omitted Astra, 80 and Nexus Anphans.
In 2021, the Ultraman 80 and Astra figures finally received re-releases in the Ultra Hero Series toyline due to their characters appearing in Ultra Galaxy Fight: The Absolute Conspiracy.
In 2024, after almost 8 years, the Ultraman Nexus Anphans figure will be re-released in the Ultra Hero Series toyline.
The Super Sofubi Battle Series(超决战软胶系列) produced by Bandai China since 2014 are two-pack figure sets that are repackaged from the Ultra Hero Series toyline. Occasionally, these sets feature characters who have yet to be released in Japan, and Bandai China has opted to either A. repurpose existing molds from the 2000 - 2012 Ultra Hero Series line, albeit downscaled (e.g., Tector Gear Zero), or B. repaint existing figures (e.g., Ultraman Orb Darkness).
In 2013, Bandai ran trials for selling Ultra Hero 500 figures in convenience stores, with special display packaging made.[15]
In other territories, the Ultra Hero 500 figures were released in alternate packaging (see gallery below).
In the United States, to coincide with the premiere of Ultraman: Rising, figures were sold in two variations: the traditional hang tag, and open box packaging with a collectible card.
In Hong Kong/Macau, the windowed packaging is in a style reminiscent of the old Ultra Hero Series boxes.
In Thailand, the figures were distributed by Kidz&Kitz through 7/11 stores and retailed in clear plastic boxes and/or Ziploc packaging.
In Malaysia, the Wan Lee Brothers distribute figures with light-up Color Timers in three sizes: 5-inch, an 8-inch pair set, and 10-inch. Evidently, these figures are manufactured from reused secondhand molds of the Ultra Hero Series, in a way similar to bootleg figures, but surprisingly are officially licensed. The line-up only covers Rosso Flame, Rosso Aqua, Blu Aqua, Blu Flame, Ruebe, Taiga, Titas, and Fuma.
In Taiwan, Ultra Hero Series figures are sold at 7/11 convenience stores in simple plastic packaging.
↑For domestic promotion purposes, Ultra Monster Series Emi (Ultraman: Rising) is classified as a "Hero" figure on Bandai Namco America's official website.