User blog comment:MarauderDeisDrive/RE: Ultra Series: Superhero Action (or, Why We Haven't Got Another Mebius)/@comment-6532857-20150427144257

I did mention toy sales in my article. Yes, they have everything to do with it. Everybody transforms with the toy props now.

Also, Kamen Riders have been using the collectibles gimmick ever since Ryuki. It just didn't really become so obvious until Den-o I guess.